6/24/2023 0 Comments Afloat mattressThey range from about $2,000 to $3,300 - adjusting for inflation, about the same cost as a waterbed in 1975. Koenig, whose furniture store chain started as Waterbed City in 1971, has joined with Hall and former waterbed manufacturer Michael Geraghty to form Tamarac-based Hall Flotation, which produces the Afloat waterbeds. Hall fully agrees that health benefits are an Afloat's main selling points.īut he says he also told Koenig, "Come on, we can't be boring!" We're selling better sleep, more comfortable sleep, temperature control," Koenig said. He's not selling nostalgia, and he doesn't bring up waterbeds' notorious reputation until he's asked point-blank about it. More: New images of the Shinola Hotel in Detroit give taste of its interior In the City Furniture showroom in Tamarac, a sign promises Afloat mattresses are "not your parents' waterbed." Koenig flops onto one, describing how it contours to his physique while also fitting into standard bedding and stylish bed frames. They aren't the ones who joke that millennials claiming to have never seen a waterbed likely were conceived in one. Talking about temperature-control innovations and health-conscious consumers, inventor Charles Hall and City Furniture CEO Keith Koenig don't sound like wild and crazy guys. Waterbeds still elicit a wink, wink, nudge, nudge whenever they come up in conversation - but two pioneers of the industry in the United States are hoping to generate a new wave of popularity for the old furniture concept by using a wholesome new pitch.
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